West Coast Cuts

West Coast Cuts Privacy Policy

Effective date: November 12, 2026

West Coast Cuts LLC ("West Coast Cuts," "we," "us," or "our") is a barbershop in Santa Rosa, California. This Privacy Policy explains how we collect, use, share, and protect personal information when you use our website at www.westcoastcuts707.com, including our online booking pages, walk-in waitlist, barber profile pages, and related services (together, the "Services").

We use software built and maintained for us by NS Media Pros and hosted on the GoHighLevel platform (also called HighLevel or LeadConnector). NS Media Pros and GoHighLevel process information on our behalf to run the Services. This is our privacy policy, not theirs.

1. Information we collect

Booking and appointments

When you book online, we collect your first name, last name, phone number, and email address. We also keep a record of your appointments, including the shop, barber, service, date and time, reschedules, cancellations, and whether you arrived, were a no-show, or received service. Your barber may add notes about a visit (for example, a style preference or a reminder for next time).

Walk-in waitlist

If you join our walk-in waitlist through the public check-in link, we collect the information you enter, which is your first name, last name, and phone number. We use this to add you to the queue, tell you when it is your turn, and keep a record of the visit.

An in-shop TV display (the walk-in board) shows people waiting and people currently being served. The board shows only your first name and last initial and your place in line. It does not show your full last name, phone number, or email.

Shop and barber records

When you book, check in, or receive service, we add your information to the shop's customer records. When a barber starts serving you, your information is also added to that barber's own records. Each barber has a separate account in our system. Some barbers are independent booth renters, not employees. If your barber is a booth renter, that barber also receives your information in their own account so they can serve you, keep their own client list, and manage their appointments.

If your appointment is transferred to another barber and that barber accepts the transfer, the receiving barber will also receive the information needed to take over the appointment.

Email

We send booking confirmations, reminders, and other service messages by email through GoHighLevel's Conversations tool. We may also email you if you contact us or if we need to reach you about an appointment.

Reviews

We may import public reviews you have already posted on platforms such as Booksy (and, if enabled, similar booking sites such as StyleSeat, Vagaro, The Cut, or Fresha) and display them on our website, usually alongside the relevant barber's profile. We collect the public review content and related public profile information from those platforms. Those platforms have their own privacy policies.

Information collected automatically

When you visit the Services, our hosting platform may automatically collect technical information such as your IP address, browser and device type, pages viewed, dates and times, and referring URL. See Section 7 (Cookies and analytics).

Information we do not collect today

We do not currently take card payments through the Services. Payment is in person. We do not currently send text messages.

2. How we use information

We use personal information to:

  • take and manage bookings, walk-ins, and waitlists
  • prevent double-booking and confirm that a time slot is still open
  • communicate with you about appointments, wait times, and the Services
  • keep shop and barber client records, visit history, and service notes
  • display public reviews on our site
  • operate, secure, and improve the Services
  • comply with law and respond to lawful requests

We do not sell your personal information, and we do not share it for cross-context advertising.

3. How we share information

We share personal information only as described here:

  • Shop staff and barbers. Shop staff and the barbers who serve you can see the information they need to book, serve, and follow up with you. As noted above, a serving barber — including an independent booth renter — receives your information in their own account.
  • NS Media Pros. NS Media Pros builds and maintains the software and may access information as needed to set up, support, secure, or fix the Services, under our direction.
  • GoHighLevel / LeadConnector (HighLevel). Our website, booking, CRM, and email run on GoHighLevel's platform. HighLevel processes this information as our service provider. HighLevel's own privacy policy, at https://www.gohighlevel.com/privacy-policy, covers HighLevel's relationship with its customers. It does not replace this policy for information you give us.
  • Review platforms. If we import a public review, the original platform continues to hold the review under its own terms.
  • Legal and safety. We may disclose information if we believe it is required by law, to protect rights, safety, or security, or in connection with a legal claim.
  • Business transfer. If we sell, merge, or reorganize the shop, information may be transferred as part of that transaction, subject to this policy or a successor notice.

We do not sell personal information to data brokers or advertisers.

4. Email communications

Service emails (such as booking confirmations and reminders) are sent through GoHighLevel Conversations. You can ask us to update your email address or, for optional promotional emails (if we send them), use the unsubscribe link in the message or contact us. We may still send transactional messages needed to complete or change a booking.

We do not send text messages at this time. If we start, we will update this policy and ask for your consent first.

5. Payments

Payment is in person only at this time. We do not collect card numbers through the Services.

6. Imported public reviews

If a barber connects a public profile from Booksy or a similar platform, we may import reviews that are already public on that platform, remove duplicates, and display them on our website, including the reviewer's public display name (usually first name and last initial), rating, review text, date, and any photos posted with the review, which we may copy and store on our own systems. We do this to show clients what other people have posted publicly about a barber. If you want a review removed from our site, contact us using the details in Section 14. Removing it here does not remove it from the original platform; you would need to use that platform's own tools or policies.

7. Cookies and analytics

GoHighLevel may set cookies or similar technologies on the Services so the site, booking, waitlist, and login features can function (for example, to keep a session open or remember a preference).

We do not currently use a separate analytics or advertising provider. If we add one, we will update this policy first.

We do not use cookies to sell your information. See Section 10 for how we treat browser Do Not Track signals.

8. How long we keep information

We keep information only as long as we need it for the purposes described in this policy, unless a longer period is required or permitted by law (for example, if we have a dispute or a legal obligation to retain records).

  • Client, appointment, and walk-in waitlist records (name, contact details, booking and visit history, and barber notes): 2 years after your last appointment or visit.
  • Imported public reviews: for as long as they are displayed on the site, or until we remove them.
  • Technical logs and cookie data: for a shorter period needed to operate and secure the Services.

If you ask us to delete your information, we will do so except where we need to keep a limited record (for example, to complete a recent appointment, resolve a dispute, or meet a legal requirement).

9. Your choices and requests

You may contact us at any time to:

  • ask what personal information we have about you
  • request a correction
  • request deletion
  • update your contact details
  • ask us to stop optional marketing emails

Use the contact details in Section 14. We may need to verify that the request comes from you. We will not charge you for a routine request.

If you booked with a specific barber who is a booth renter, some of your information may also be in that barber's own records. Tell us if you want us to help coordinate a request with that barber.

10. California privacy information

Our website is a commercial site that collects personal information from California residents, so California's Online Privacy Protection Act (CalOPPA, Bus. & Prof. Code § 22575) requires us to post this policy.

We believe we are likely below the size thresholds of the California Consumer Privacy Act (CCPA). Those thresholds currently include more than $26.625 million in annual gross revenue, buying, selling, or sharing the personal information of 100,000 or more California residents or households, or deriving 50% or more of annual revenue from selling or sharing California residents' personal information. We do not sell or share personal information as those terms are commonly used.

Even so, if you are a California resident, you may contact us to ask what information we have collected about you, to request a correction, or to request deletion, as described in Section 9. If the CCPA later applies to us, we will honor the additional rights it provides and will update this policy.

Do Not Track. Some browsers send a "Do Not Track" (DNT) signal. We do not currently respond to DNT signals. We also do not allow other parties to collect personal information about your activity over time and across different websites through our Services, except for the service providers described in this policy that help us operate the site.

11. Children

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If a parent or guardian is booking or checking in for a minor, the adult should submit the information. If you believe we have collected information from a child under 13, contact us and we will delete it.

12. Security

We and our service providers use reasonable administrative, technical, and organizational measures to protect personal information, including access controls and hashed storage of barber portal passwords and kiosk PINs. No method of transmission or storage is completely secure. Please use a unique password for any account you have with us and tell us promptly if you think your information has been accessed without authorization.

13. Changes to this policy

We may update this Privacy Policy from time to time. The effective date at the top will tell you when it was last revised. For a material change, we will post the updated policy on this page and, where appropriate, provide additional notice (for example, by email or a notice on the site). The updated policy applies from the effective date forward.

14. How to contact us

West Coast Cuts LLC 46 W. College Ave., Santa Rosa, CA 95401 Nick@nsmediapros.com (707) 843-5069

Our Santa Rosa shops are located at:

  • 46 W College Ave, Santa Rosa, CA — (707) 843-5069
  • 1040 N Dutton Ave, Suite F1, Santa Rosa, CA — (707) 755-3791
  • 1305 Cleveland Ave, Unit H, Santa Rosa, CA — (707) 708-2914

Website: https://www.westcoastcuts707.com

← Back to West Coast Cuts